Getting Started with IM-Press

Download IM-Press

Go to airobotbuild.com/im-press and download the free Starter edition. No account required, no credit card, no signup form. You will get a single ZIP file ready to install on any WordPress site.

Install & Activate

In your WordPress dashboard, go to Plugins > Add New > Upload Plugin. Select the ZIP file you downloaded, click Install Now, then click Activate. That is it — IM-Press is ready to use. No setup wizard required, no configuration needed to start building.

Build Your First Page

Go to Pages > Add New. In the block inserter (the + button), look for the IM-Press category — you will see blocks with teal icons. Drop a Hero block at the top, add a Features Grid below it, and finish with a CTA Section. Hit Publish, and you have a landing page.

Set Up SEO

IM-Press automatically generates meta descriptions, XML sitemaps, and schema markup for every page on your site. There is nothing to configure for the basics — it works the moment you activate the plugin. To customize SEO settings for a specific page, look for the IM-Press SEO panel in the editor sidebar when editing any page or post.

Set Up Email Pro

Go to IM-Press > Settings > Email tab. Enter your SMTP credentials — your web host provides these (hostname, port, username, and password). Once configured, your contact forms will deliver emails reliably through your own mail server instead of going to spam. This also enables newsletter signups and downloadable content delivery.

Go Pro (optional)

When you are ready for all 100+ blocks, advanced SEO scoring with focus keyphrase analysis, the email handler, image optimization, and 15+ additional modules, visit airobotbuild.com/im-press/#pricing to upgrade. After purchasing, you will receive a license key by email. Enter it in IM-Press > Settings > General to unlock everything.

Generate an Application Password

In WordPress, go to Users → Profile → Application Passwords. Name it for your agent (e.g. "Claude Dev") and copy the generated password. You’ll use it with HTTP Basic Auth:

Authorization: Basic base64(username:app_password)

Point Your Agent at the OpenAPI Spec

Every IM-Press installation exposes its full capabilities as a public OpenAPI 3.0 document:

GET https://yoursite.com/wp-json/imp-openapi/v1/spec

No auth required. The agent reads this once and knows every endpoint, every parameter, and which tier (Starter / Pro / Agency) each feature requires. No custom SDK, no bridge layer.

Share the AI Agent Guide

Give your agent the AI Agent Guide for the workflow patterns the API can’t teach on its own — authentication, endpoint self-discovery, the SEO Workspace task queue, the content pipeline, Safe Deploy, and the anti-patterns that will break sites. One Markdown file, ~170 lines.

If you’re using Claude Code or OpenClaw, we ship pre-built skill files at skills/im-press-dev/ and skills/openclaw-im-press/ in the plugin source.