# Built for Agencies & AI Assistants

IM-Press is designed for teams that manage multiple WordPress sites. Whether you run a web agency with dozens of client sites, a franchise operation with locations across the country, or a marketing firm scaling content across verticals — IM-Press gives you the tools to build once and deploy everywhere.

## 🏷 White-Label Your Page Builder

### Your Brand, Your Tool

Rebrand IM-Press with your agency's name, logo, and colors. Your clients see YOUR brand, not ours. Perfect for web agencies, marketing firms, and freelancers who want a professional page builder without building one from scratch.

🎨Replace the plugin name and logo throughout the WordPress admin
🖌Customize accent colors to match your agency brand
📧Branded email notifications sent from your domain
🛡Clients never see IM-Press branding — only yours

## 🚀 Deploy Once, Use Everywhere

### Reusable Page Templates

Create page templates once, then deploy them across all your client sites. Rank-and-rent sites, franchise locations, multi-location businesses — build it once, push it many times.

🏠 Rank-and-Rent Sites
Build a service page template with your preferred layout, drop in location-specific details, and deploy across dozens of city-targeted sites in minutes.
📍 Franchise Locations
One branded template for all locations. Update the master, push the change everywhere. Each site gets its own address, hours, and local content.
💼 Client Onboarding
Start every new client with a proven page structure. Homepage, about, services, contact — all pre-built and ready for content.

## 🌐 Bulk Site Management

### Control Up to 50 Sites from One License

Push updates, pages, and configurations to all your sites from a single Agency license. Monitor health across your entire portfolio from one dashboard.

✅Push page updates to multiple sites at once
✅Monitor site health across all installations
✅Centralized configuration management
✅One license key covers up to 50 WordPress sites

## 🤖 AI-Ready Architecture

### The Only Page Builder Designed for Both Humans and AI

IM-Press is the only WordPress page builder designed for both human editors and AI agents to cowork on the same site. Your team uses the visual editor for design. AI assistants handle optimization, content deployment, and monitoring.

What AI Assistants Can Do with IM-Press

📝Create and publish new pages with content and images
✏Edit existing page content, text, and media
🔍Analyze and optimize SEO across your entire site
❤Monitor site health and flag issues automatically
📦Deploy page templates to new sites
📊Manage products, affiliate links, and email campaigns

How It Works

IM-Press is compatible with WordPress 7.0's Abilities API, the new standard for AI-powered WordPress management. Any AI assistant that supports the Model Context Protocol (MCP) can connect to your IM-Press installation and work alongside your human editors.

No custom integrations, no third-party bridges, no API keys to manage. If your AI assistant speaks MCP, it works with IM-Press out of the box.

📜 Self-Describing API NEW in v4.4.3

Every IM-Press installation exposes a public OpenAPI 3.0 spec at `/wp-json/imp-openapi/v1/spec`. Agents discover every route, parameter, tier requirement, and authentication scheme without needing an SDK or custom integration code.

Each path includes an `x-im-press-tier` extension so agents know in advance whether a feature is available on the user's license — no wasted requests, no surprise 403s.

The companion AI Agent Guide covers authentication, self-discovery, task-queue workflows, content-pipeline patterns, and the anti-patterns that will break sites. Give it to any agent before a first-time IM-Press deploy.

The Vision: Human + AI Cowork

The future of web management is not AI replacing humans or humans doing everything manually. It is both working together.

Your designers use the IM-Press visual editor to craft beautiful pages, set brand guidelines, and approve layouts.

Your AI assistants handle the repetitive work: deploying content across sites, optimizing SEO scores, fetching images, monitoring uptime, and keeping everything running smoothly.

The result: agencies that deliver more sites, with better SEO, in less time — without hiring more people.

## 🔄 Migration from Other Builders

### Switch Without Starting Over

Already using Beaver Builder, Elementor, Divi, or WPBakery? The Agency tier includes migration tools that bring your existing page layouts into IM-Press. Your content, structure, and images carry over so you do not have to rebuild from scratch.

✅Migrate from Beaver Builder
✅Migrate from Elementor
✅Migrate from Divi
✅Migrate from WPBakery

Migration preserves your page structure and content. Some manual adjustments to styling may be needed after import.

## 💰 Pricing for Agencies

### Agency Tier — $149/yr or $449 Lifetime

One license, up to 50 sites. Everything in Pro, plus the tools agencies need to scale.

✅All 100+ blocks and every Pro feature
🏷White-label branding for client sites
🚀Bulk deploy across multiple sites
🤖AI assistant integration (WordPress 7.0 Abilities API + MCP)
📋Reusable page templates for rapid site creation
🔄Migration tools for Beaver Builder, Elementor, Divi, WPBakery
🌐Up to 50 sites on a single license
❤Site health monitoring across all installations

### Ready to scale your agency?

Get IM-Press Agency and manage all your client sites from one powerful toolkit.

Get IM-Press Agency Compare All Tiers